It comes in a white squeeze tube like a moisturiser, although it is in a tube it is still easy to get the right amount of product that you need. It has UV protection and SPF 15 making it a great product to use in the summer. Again like the other BB Creams I have tried this one has the consistency of a normal moisturiser.
The product itself blends into the skin nicely and gives a natural finish whilst evening out my skin tone. I do use the Sigma F50 to blend it in after applying with my fingers to make sure it is even. I really do like the coverage of this product, I still use concealer with it but it looks a lot more natural than wearing foundation but still gives a good coverage. It lasts very well and helps control the oil on my skin through-out the day. I do use a primer with it because I do have oily skin but I could probably get away without using one.
Now unlike most BB Creams this one comes in 2 shades, Fair and Medium (I have fair). It also comes in different skin types, Normal to Oily, Dry to Very Dry and Normal to Dry skin. I really think this helps to appeal to more people rather than just having one type.
This is one of the best BB Creams I have tried and No7 often have £5 off vouchers in Boots so I would wait till that offer comes around to get it because it makes it a lot cheaper.No7 Beautiful Skin BB Cream retails for £12.95 and is available at Boots.