I absolutely love the packaging of this blush, it so pretty. The blush itself is a cream product but when applied onto the skin it is a powder finish. I can't express how easy it is to apply, one of the easiest cream blushes i;ve ever used. The colour I got was 'Flush' which look like a very bright pink colour at first but when applied it leaves a natural pink flush to the skin!As you can see from the swatches you can apply it heavy and appears very pigmented but as I said it blends out so easily and leaves such a lovely colour. I've been wearing this blush everyday since I got it and I love it so much! I use a brush to apply it but it would also be easy to apply with the fingers. I'm so glad I bought this blush and for £6 I think it is a good price for a great product. It is available instore or online at Topshop.com.