First off I really like the packaging, I like black packaging and the fact you can easily see each shade makes it quick and easy when finding the colour you want to wear.
These are being sold as 'lip lacquers' in which they're a cross between a lipstick and lipgloss. They're pigmented like a lipstick but they have the texture and shine of a lipgloss.
They come with a sponge applicator which I like, but they seem to have a hole shape in them which i've found a lot of product can collecting which if you're not careful can be a little messy when applying.
Most of the shades in the collection are bright shades however there are a couple of pinks and a nude. The first shade I have is Celestial which is a dusty pink shade, very natural and a good everyday shade. The other shade I have is Apocaliptic which is a bright red toned fuchsia.
So what I like about them is that they're very pigmented and look glossy on the lips. What i'm not a fan is that the lighter shade doesn't have amazing staying power with it lasting around 2 or so hours however the darker shade does last longer. I'm not a huge fan of the applicator because it can be a little messy and if you are wearing a lip balm with these I did find them to be a little greasy.
All in all I do like them but I haven't found them as amazing as everyone has been saying, I also find them to be very similar to the MUA Intense Kisses, especially the darker shades which are only £2 and look pretty much the same on the lips and you could get 3 of those for the same price.
Rimmel Apocalips retail for £5.99.
Have you tried these yet?