Exfoliating is a must if you don't want your tan to look patchy. A recent find is the Sanctuary Spa Salt Scrub which is really scrubby leaving the skin super soft which helps your tan look it's best.
Since I am fair skinned I find gradual tanners are the best way to go, they're easy to use and don't leave your looking too bronzed (orange). My favourite is definitely the Garnier Summer Body Moisturising Lotion which I have gone through countless bottles of. It's moisturising, doesn't smell bad and leaves you with a natural looking glow to the skin. The Light shade is perfect for fair skin, I sometimes apply the dark version on my legs since they tend to be paler than my arms. I new find is the Cocoa Brown 1 Hour Tan. I am definitely not a master in fake tan but this one is surprisingly easy to use and doesn't leave you looking super dark. The colour; if left for an hour is similar to the Garnier gradual tanner and doesn't feel too drying even though it is a mouse. I can see myself reaching for this a lot this Summer even though the waiting around can be a bit annoying it is definitely worth it for the results.
I personally like to use a separate tanner on my face. I haven't tried too many but I do love the Garnier 1 Week Glow Tinted Self Tan for Face. I apply this on an evening after my skincare routine; swopping my normal oil for a serum so it doesn't break the tan down. This is really easy to apply, you can put a small amount on for a light hint of colour or more for a more noticeable results. Either way it still looks natural on the skin and hasn't broke me out.
So those are my current go to product that I reach for in order to make sure my skin doesn't look as pasty when I opt to wear shorts. I also become a little obsessed with tanning in Summer so feel free to share your favourite tanning products.