The packaging is a cute black compact, I really am impressed with the whole packaging of some of their new products, they look clean and don't feel cheap like some drugstore products can. The compact also comes with a mirror so you could easily apply this product on the go.
The product itself comes in two shades, fair and medium. I have the shade fair which has the perfect mix of pink and yellow tones in it to conceal under the eyes. The concealer feels creamy and is easy to apply under the eyes. I found it best to use my ring fingers and use a gently patting motion to apply the product. I don't have particularly bad under eye circles (unless I get a rubbish nights sleep) however I do have some blue tones which I find this concealer covers really well. It also seems to brighten the inner corner of my eyes as well.
The product feels light under the eyes and doesn't look cakey. The wear time for me isn't as good as my favourite high end concealers however it is pretty good. I would say by the end of the day it does start to break down a little but not in a obvious way. Apart from that this product is pretty perfect, the coverage is good, the shade is good for pale skin and the wear time is not that bad. This is definitely the best high coverage concealer i've found from the drugstore and I would definitely recommend giving it a go.
Seventeen Phwoarr Paint Concealer retails for £5.49.
Have you tried this concealer or any of the new Seventeen base products?